{"id":13625,"date":"2025-09-26T07:21:17","date_gmt":"2025-09-25T19:21:17","guid":{"rendered":"https:\/\/askmenz.com\/?p=13625"},"modified":"2026-07-09T18:12:14","modified_gmt":"2026-07-09T06:12:14","slug":"en-chow-luck-club","status":"publish","type":"post","link":"https:\/\/askmenz.com\/en\/en-chow-luck-club\/","title":{"rendered":"Chow Luck Club \u2013 Connecting People and Cultures Through Ethnic Food in New Zealand"},"content":{"rendered":"

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For those interested in New Zealand\u2019s hospitality industry and business community, today we are featuring Chow Luck Club<\/strong><\/a>.<\/p>\n

Following our previous article on Hospitality New Zealand<\/em><\/a> (see related article on this site<\/a><\/strong>), learning about local communities and networks will help you better understand business styles rooted in New Zealand.<\/p>\n

Especially for business owners, knowing about unique communities like this may prove useful for exchanging information and building connections.<\/p>\n

\u3010Table of Contents\u3011<\/strong><\/p>\n

    \n
  1. What is Chow Luck Club? A Growing Ethnic Food & Business Community<\/a><\/strong><\/li>\n
  2. The Two Key Figures Behind Chow Luck Club \u2013 Bee Koh and Lincoln Tan<\/a><\/strong><\/li>\n
  3. Features, Activities, and Ties with the Japanese Community<\/a><\/strong><\/li>\n<\/ol>\n

    By the end of this article, you\u2019ll see whether Chow Luck Club is something you can leverage for your own business.<\/p>\n

    [Chow Luck Club – Official Links]<\/strong><\/p>\n

    \"official-website-logo\"\uff1ahttps:\/\/chowluckclub.com\/<\/a>
    \n\"Instagram-logo\"\uff1a    chowluckclub<\/a>
    \n\"Facebook-Logo\"\uff1a    chowluckclub.com<\/a>
    \n<\/strong><\/p><\/blockquote>\n

    1. What is Chow Luck Club? A Growing Ethnic Food & Business Community<\/h2>\n

    \"chow-luck-club-top-page\"<\/p>\n

    Source: Chow Luck Club<\/a><\/span><\/p>\n

    Chow Luck Club<\/a><\/strong> began in 2021, evolving from Lincoln Tan\u2019s personal blog Lincoln\u2019s Table<\/em> into a Facebook community where food-related information was shared during New Zealand\u2019s lockdown.<\/p>\n

    For example, regarding its founding idea and early challenges, the official page describes:<\/p>\n

    [Quote from Official Page]<\/strong><\/p>\n

    “The idea at the start was simple – using food to break down cultural barriers and encourage friendships through a Facebook group and small events.
    Then Covid came and seven of our planned events had to be canceled, Chow Luck Club then became a vessel for helping small eateries survive the pandemic.<\/strong>”<\/p>\n

    (Source: Chow Luck Club<\/a>)<\/span><\/p>\n<\/blockquote>\n

    In 2024, the official site chowluckclub.com<\/em><\/a> was launched, and the club has since developed into one of New Zealand\u2019s leading platforms for diverse ethnic cuisine and lifestyle.<\/p>\n

    At present, more than 20,000 members are part of its Facebook group, and the club is actively sharing industry information through Instagram, TikTok and other social media.<\/p>\n

    ⚫\ufe0e Growing Presence in the Hospitality Industry<\/h3>\n

    \"Chow-Luck-Club-restaurant-reviews\"<\/p>\n

    Source: Chow Luck Club<\/a><\/span><\/p>\n

    Chow Luck Club introduces eateries across New Zealand that serve cuisines from around the world on a daily basis, mainly through social media. But its activities go far beyond that.<\/p>\n

    Through collaborations with restaurant owners, event organisers and media professionals, the club provides events, information exchange and networking opportunities, as well as offering consulting services<\/strong>.<\/p>\n

    Examples of Food Events<\/h4>\n

    Chow Luck Club organises a wide range of food-related events, such as festivals, markets, workshops and food tours.<\/p>\n

    \"Chow-Luck-Club-event\"<\/p>\n

    \"Chow-Luck-Club-event\"<\/p>\n

    Source: <\/span>Chow Luck Club<\/span><\/a><\/p>\n

    Example of Consulting Services<\/h4>\n

    Chow Luck Club has also provided consulting services for Ajisen Ramen<\/em><\/a>, one of Auckland\u2019s popular ramen shops.<\/p>\n

    When the consulting began, Ajisen only had one branch in Newmarket. By September 2025, the chain had expanded to four locations, showing steady business growth.<\/p>\n

    \"AJISEN-RAMEN-locations\"<\/p>\n

    Source: AJISEN RAMEN<\/a><\/span><\/p>\n

    ⚫\ufe0e Ties with Hospitality New Zealand<\/h3>\n

    Two key members of Chow Luck Club, Bee Koh<\/strong> and Lincoln Tan<\/strong>, are also part of Hospitality New Zealand<\/strong><\/a>\u2019s Ethnic Advisory Group<\/em><\/a>.<\/p>\n

    While Hospitality New Zealand has the characteristics of a formal industry body, Chow Luck Club is known for its more casual and open atmosphere<\/strong> \u2014 one of the big differences between them.<\/p>\n

    \"chow-luck-club-event\"<\/p>\n

    Source: Facebook<\/a><\/span><\/p>\n

    As conversations and exchanges reflect New Zealand\u2019s diverse cultural background, this also provides Japanese residents in NZ with a valuable opportunity to experience the local business culture.<\/p>\n

    What is the “Hospitality New Zealand” ?<\/strong><\/p>\n

    Hospitality New Zealand<\/a><\/strong> is an industry association representing accommodation, food & beverage, and tourism businesses, providing support to operators and contributing to the development of the sector.<\/p>\n

    Since the association also offers a wide range of assistance for business owners facing common challenges, we recommend that anyone interested check our related article<\/a><\/strong> or visit the official site<\/a><\/strong>.<\/p>\n<\/blockquote>\n

    ⚫\ufe0e Chow Luck Club\u2019s Partners<\/h3>\n

    \"chow-luck-club-partners\"<\/p>\n

    Source: Chow Luck Club<\/a><\/span><\/p>\n

    Chow Luck Club\u2019s partners include Auckland Council and Hospitality New Zealand<\/strong><\/a>, as well as the following local communities (as of September 2025):<\/p>\n